Call Tracking allows you to monitor calls out of your website and know exactly what advertising activity brought them whether it was from a different website, Google or your paid search effort.
So no more will you need to figure how your caller has found you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertisements across multiple stations. Clients with AdWords possess an intrinsic need to monitor the calls that are relevant to their keywords, in order to understand which keywords deliver call conversions. call tracking Google Analytics Without visibility of call conversions, it is not really feasible to work out if your investment in the keywords in your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most customers are looking to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system like Call Conversions Tracking comes in, as it allows you to realize your ROI for each of these very important channels not only Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, crucial to the success of any business.